WhatsApp Broadcasting

Send broadcasts to 1,000, 10,000, or 100,000+ contacts in a single campaign. Botsense automatically manages Meta's sending limits and quality ratings so your number stays in good standing. New accounts start at 1,000 messages per day and scale up to unlimited within 2-3 weeks of consistent quality sending.

Unlike unofficial bulk-sending tools that risk getting your number permanently banned, Botsense operates through the official WhatsApp Business API. Every message is delivered through Meta's approved infrastructure. Your business number, green badge verification, and messaging capabilities remain protected.

Sending the same message to your entire contact list wastes money and hurts engagement. Botsense lets you segment audiences by tags, custom attributes, purchase history, engagement level, or any data field you import. Create segments like "Customers who purchased in the last 30 days" or "Leads from Delhi who haven't replied in 7 days."

After a broadcast, the platform automatically creates sub-segments: contacts who received, contacts who read, contacts who clicked, and contacts who replied. Use these engagement-based segments for follow-up campaigns. Send a different offer to people who opened but didn't click. Send a reminder to those who didn't open at all. This layered approach consistently improves conversion rates by 25-40% compared to one-shot blasts.

WhatsApp broadcasts support far more than plain text. Attach product images, promotional videos, PDF catalogs, or document files to any broadcast. Use carousel templates to display up to 10 products in a swipeable format — each card with its own image, description, and call-to-action button.

Add interactive elements: quick-reply buttons for instant responses ("Interested" / "Not now"), call-to-action buttons that open a URL or initiate a phone call, and list messages that present multiple options in a clean format. For e-commerce businesses, this means sending a "New Arrivals" broadcast where each product is a tappable card that leads directly to the checkout page.

Every broadcast generates detailed analytics in real-time: total sent, delivered, read, clicked, replied, and failed — all visible in your Botsense dashboard as the campaign runs. No waiting for next-day reports.

Compare campaign performance side by side. Identify which message copy drives more clicks. Find the optimal sending time for your audience. Track conversions from broadcast to purchase by connecting your CRM through n8n automation. Export campaign reports as CSV for your marketing team or management presentations.

The first message doesn't always convert. Botsense's retargeting engine automatically creates follow-up audiences based on how contacts interacted with your broadcast. Opened but didn't click? Send a different offer 24 hours later. Clicked but didn't purchase? Send a limited-time discount the next day.

This automated retargeting flow recovers 15-30% of initially unresponsive contacts. For a broadcast reaching 10,000 people, that translates to 1,500-3,000 additional engaged contacts from the same campaign — without manually creating new lists or scheduling follow-ups. Set the rules once and Botsense handles the rest.

Schedule broadcasts for any date and time. Plan your entire week's campaigns on Monday morning and let them send automatically. Time your messages for when your audience is most active — our data shows 10 AM and 7 PM IST consistently outperform other slots for marketing messages.

Build drip sequences that send multiple messages over days or weeks. A typical product launch sequence: Day 1 teaser, Day 3 product reveal with video, Day 5 early-bird offer, Day 7 last-chance reminder. Each message in the sequence can be conditional — skip the reminder if the customer already purchased.

Every WhatsApp broadcast requires a pre-approved message template. Botsense manages the entire template lifecycle: creation, submission to Meta for review, tracking approval status, and organizing approved templates for quick reuse.

Our team pre-reviews templates before submission, catching policy violations that would cause rejections. We maintain a 95%+ first-submission approval rate. Templates typically get approved within 24 hours. Need a template for a flash sale starting tomorrow? Submit it today and it is ready by morning.

Generic "Dear Customer" messages get ignored. Botsense supports dynamic variables in every template — insert the customer's name, their last purchase, their city, their pending order status, or any custom field from your contact database. "Hi Priya, your favorite shampoo is back in stock" performs dramatically better than "Dear Customer, product restocked."

Personalization extends beyond text. Use conditional content blocks to show different product images based on customer segments. A clothing brand can broadcast "New Arrivals" where men see menswear and women see womenswear — same campaign, personalized experience.